The Psychology Behind Café Ambience: How Lighting and Music Affect Customer Experience
Step into your favourite café. What makes it feel just right? Beyond the aroma of coffee, the ambience – that intangible blend of sights and sounds – plays a huge role. Lighting and music aren’t just background elements; they are powerful tools that shape mood, influence behaviour, and ultimately define the customer experience. The Subtle Influence of Lighting Lighting does more than just illuminate a space; it sets the emotional tone. Bright, harsh lighting often found in fast-food settings can…